Transamerica has stood for innovation since 1904. Entrepreneur Amadeo P. Giannini founded Bank of Italy in San Francisco to make financial services available to everyone- an innovative concept at the time. After the major earthquake of 1906, Giannini set up loans to help the community rebuild, secured with only a handshake. As his business grew, he consolidated his bank in 1928 which came to be known as Bank of America. Two years later, the organization acquired the Occidental Life Insurance Company through the newly created holding company, Transamerica Corporation.
Today, Transamerica encourages its customers to consider their long-term health in pursuit of their financial success. They offer life insurance coverage to safeguard a families long-term financial security. As with planning and saving, Transamerica believes the little steps taken today can make a big difference for tomorrow.
Transamerica is dedicated to providing innovative insurance and financial products that are as affordable as they are exceptional. They also plan to continue to provide flexible products with competitive premiums. Transamerica believes life insurance is one of the most important purchases one could ever make- because life happens.